17 October 2005 

Demographics have been the new toy for me. Actually, it is more like a 5000 piece jigsaw puzzle than a toy. Trying to piece together pertinent information from different sources to gain insights is an interesting exercise. While not necessarily a prerequisite skill for an MLS, understanding demographics is of an obvious benefit to a librarian looking to serve community members, who are currently underserved. I have seen some library literature that deals with demographics, but my quest to understand these numbers continues. In the mean time, I found that the Small Business Development Center National Information Clearinghouse (SBDCNET) has a nice collections of resources to get you started. If politicians and marketers reach their "customers", maybe it would not hurt to learn more about it. If you have any suggestions, e-mail me.